This brand have been for quite sometimes and are known for their watches which are very unique and catchy. Their brand may have been strong and they are at the peak of their reputation (somewhere in 2010 until 2011) due to their redesigning of existing watches and introduction of models which are very eye catching. What i can say is that they managed to really identified consumers' need and desire. However, as the demand and their reputation grew stronger, one of their main factory were damaged entirely by flood in which it is the only factory that produced the watch that is in great demand at that time. Everything seems to be at a standstill as there seems to be no other way to fulfill the increasing demand. To add to the misery, most of the blueprint are in the damaged factory. What's left were unfinished parts which can be salvaged but could not be reproduced. Their only available option is the new factory in another country which is just open. So what do they do? Well, just be silent and act as if nothing happen.
This is best part of the story, parts that are salvaged are assembled at the new factory to sustain the ever increasing demand eventhough they knew that if they don't reproduced, eventually they will lose those remaining demands. And because of the damaged factory, without them knowing, consumers have started searching for that models worldwide. Words by mouth spread like virus and 'wallaaa' beside just the existing followers searching for the models, it has also created new followers which made their market grew tremendously big. The company on the other hand, instead of trying to reproduce the existing models which are very high in demand, due to the lost of the blueprint, they introduce newer models from the new factory. This action sustain the momentum in demand (for the hard core consumers) while exposing the so called new comers to a new experience of watches. And now, with the new factory in full force, they have introduced more exciting and eye-catching watches which made them even stronger than before.
Well, it seems that the destruction of the factory did not stop them from growing but accidentally made them even stronger with more customers than before, increasing new customers due to spread words by mouth 'free advertising' from their existing customers and by them acting silent as if they are still very strong despite the fact that the damaged factory is a hard blow towards their strength.
My personal view is that sometimes, the incidents that happened may look bad and damaging but you never knew, it may be a blessing in disguise.
